Salto is a brand of nacho corn chips in the middle price segment. To revive interest of customers in this product, the company decided to rebrand. The challenge was to change the packaging while retaining the brand name and original color code.

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We have completely rethought brand positioning. In the new concept, it was proposed to focus on the fact that the nachos are roasted over an open fire before frying, this makes them especially crispy. Based on this feature, the new design was built.

Features of the new design.

• To highlight the advantage of nachos a little fire was added to the letter A in the logo. The letter O contains a loop that corresponds in meaning to the brand name. In general, the logo has become more rounded and pleasant.

• The centerpiece of the package is an illustration of a hot flame, which creates a feeling of a healthier product than if we showed how the nachos are further deep-fried.

• The flames are superimposed on a deep black background, which creates a good contrast for them. At the top, the flame turns into appetizing smoke and small sparks, making the background more complicated and interesting.

• The name of the taste has been moved from bottom to top to make it easier to see on the shelf. Each taste has its own color identifier (classic - blue, barbecue - red). 

• Under the name of the flavor, the essence of the product is indicated - corn nacho chips.

• The bottom color bar serves as another color identifier of the taste, and the feature of the product is written on it with text - roasted over an open fire.

• The information on the back of the packaging is sorted by meaning, and the proteins, fats, carbohydrates data is presented in the form of a convenient table.