Creative director: Alyona Trifonova.
Product: popcorn.
Brand: CorinCorn.
Company: "Goryachiye krendeli "Sever", LLC.
Task: to run a collaboration to promote the product.
CorinCorn & MyBook
In order to attract attention to the product on the shelf and to give it added value, we launched an advertising campaign together with the app MyBook.
Promotion mechanics
1) Buy ready-to-eat CorinCorn Bio popcorn with a promotional sticker.
2) Peel off the top layer of the sticker, find the skate strip, remove the protective layer and find out your promo code.
3) Activate the promo code on the mybook.ru website and get free access to the MyBook library premium subscription for 20 days.
Promotion period: from 01/10/2021 to 01/04/2022.
Especially for this collaboration, a bright design of a round two-layer sticker was developed with a cute owl carrying a gift, surrounded by stars. At the bottom of the sticker, the fold of the top layer is graphically simulated - this way we showed a customer that the sticker has two layers and that the top layer could be removed.
CorinCorn & VK Music
In order to attract attention to the product on the shelf and to give it added value, we launched an advertising campaign together with the service VK Music.
Promotion mechanics
1) Buy CorinCorn Microwave Popcorn with the promo sign.
2) Find the promo code inside the packaging.
3) Activate the promo code at https://music.vk.com.
4) Get up to 90 days of free subscription on VK Music..
Promotion period: from 01/12/2022 to 30/11/2023.
Especially for this collaboration, a special packaging design was developed. We added to the design the promotion icon on the front side of the packaging and rules of the promo on the back side. An additional sign about the gift was placed at the top of the packaging.
CorinCorn & Yandex Plus
In order to attract attention to the product on the shelf and to give it added value, we launched an advertising campaign together with the service Yandex Plus.
Promotion mechanics
1) Buy CorinCorn Microwave Popcorn with the promo sign.
2) Find the promo code inside the packaging.
3) Activate the promo code at https://plus.yandex.ru/gift.
4) Get up to 90 days of free subscription on Yandex Plus.
Promotion period: from 01/09/2021 to 31/08/2022.
Especially for this collaboration, a special packaging design was developed. We added to the design the promotion icon on the front side of the packaging and rules of the promo on the back side. An additional sign about the gift was placed at the top of the packaging.
CorinCorn & Puzzle English
In order to attract attention to the product on the shelf and to give it added value, we launched an advertising campaign together with the online platform for learning English Puzzle English.
Promotion mechanics
1) Buy CorinCorn Microwave Popcorn with the promo sign.
2) Find the promo code inside the packaging.
3) Activate the promo code at https://puzzle-english.com/buy
4) Get up to 12 months of free learning English.
Promotion period: from 01/04/2022 to 30/09/2022.
Especially for this collaboration, a special packaging design was developed. We added to the design the promotion icon on the front side of the packaging and rules of the promo on the back side.
CorinCorn & Premier
In order to support redesign we launched an advertising campaign together with the online cinema Premier.
Promotion mechanics
1) Buy CorinCorn Popcorn with the promo sign.
2) Find the promo code inside the packaging.
3) Activate the promo code at https://premier.one.
Get from 35 to 365 days Premier subscriprion for free.
Especially for this collaboration, a special packaging design was developed. We added to the design the promotion icon on the front side of the packaging and rules of the promo on the back side. An additional sign about the gift was placed at the top of the packaging.
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