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product cards for marketplaces

Creative director: Alyona Trifonova.
Designer: Evgeny Korolev.
Product: popcorn.
Brand: CorinCorn.

Company: "Goryachiye krendeli "Sever", LLC.
Task: to design product cards for CorinCorn popcorn, Standart line.

For sales on marketplaces, it was necessary to create a unified corporate design style for different types of popcorn from the CorinCorn Standart line. Below you can see the design of product cards for microwave popcorn and ready-to-use popcorn.

Microwave popcorn

Ready-to-use popcorn

Cards for two types of popcorn were created in a stylistic unity.

  • In both types of cards we used a diagonal design scheme.

  • Headings with the type of the product are always located at the top on the left, and the taste signature is at the bottom on the right.

  • The color solution based on the color of the box/ cup. This colored frame additionally highlights the product in the feed.

  • There is always a large product image in the center of the card. Nearby are smaller images of the same product included in the order.

  • The number of boxes/ cups per order is indicated by a number in a red circle.

  • In cards with boxes the straight lines of the top and bottom plates coincide with the straight edges of the boxes. In cards with cups straight lines are replaced by smooth waves that coincide with the smooth lines of the lids and bottoms of the cups.

Thus, it becomes clear that these are products of the same brand/ manufacturer/ seller.

We also developed a design style for product cards participating in various promotions.


Depending on the promotion (or the lack of it), the color of the plates and the inscriptions at the top and bottom of the card changes. The Partner's logo appears at the top and added value (a gift) is illustrated at the bottom of the card.

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The design style which we created allows to highlight the product sold by our client, compared to similar offerings from other distributors who also sell this product on marketplaces.


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