Creative director: Alyona Trifonova.
Product: popcorn.
Brand: CorinCorn.
Company: "Goryachiye krendeli "Sever", LLC.
Task: increase brand awareness.
CorinCorn & Beauty boxes
The launch of the new biscuit-flavored popcorn was accompanied by product placement in Royal Samples "Mom Loves Baby Boxes". A cute raccoon character harmoniously fits into the children's assortment of the box. As a result of pfoduct placement, the company received a lot of mentions of the brand from bloggers, as well as on the Royal Samples website and social media accounts.
In order to support the collaboration of the brand with a language school we placed the product in the "Awesome beauty box" from Elle Girl. As a result of product placement, the company received a lot of mentions of the brand from bloggers, as well as on the website and social media accounts of Royal Samples beauty service and Elle Girl.
In the autumn period, another product of the brand was placed in the beauty box "More selflove babygirl" from Elle Girl. The warm orange color of the popcorn packaging harmonized with the box, and the taste of the product, caramel with parmesan cheese, perfectly suited the mood of autumn. As a result of product placement, the company received numerous mentions of the brand from bloggers, as well as on the website and social media accounts of Royal Samples and in the Elle Girl magazine.
CorinCorn & Soyuzmultmilm
To promote the product among the children's audience, we organised the participation of the brand in the Birthday party of the cartoon "Zebra v kletochku" from "Soyuzmultfilm". At the party we presented gifts from the brand and the commercial was broadcast on the screens. As a result of product placement, the company received a lot of brand mentions from bloggers who make content for parents.
CorinCorn & Quiz
To promote the brand, we organized its participation in the series of games "Quiz, please!"
The Twilight Raccoon popcorn was perfect for the Twilight movie games, and the pumpkin popcorn turned out to be perfect for the Harry Potter games.
CorinCorn & St. Friday Socks
To promote the brand, we organized its participation in the St. Friday Box #5 dedicated to the birthday of the project. As a result of the placement, the company received many mentions of the brand from bloggers, as well as on the St. Friday Socks site and accounts in social media.
CorinCorn & Pocorn Books
To promote the brand among the reading audience, we organized a collaboration with the "Popcorn Books" publishing house. The brand's products were raffled off on the publisher's social media accounts and were also sent to bloggers with books. Thus, the semantic connection was strengthened - "CorinCorn popcorn is a crispy snack for reading."
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