Moscow, Russia

trifonova.alyona@gmail.com  

+7 (985) 897-55-87

Skype: tepliegeltienosochki

   Trifonova Alyona

Summary
Thoughtful and resourceful young professional seeking to further develop herself

in a professional capacity with a position in marketing or brand management.

​

Expected salary

From 2 100 EUR per month

 

Education

Samara State Economic University Human Resources Department

Master’s degree with honors in Human Resource Management, 2011

Specialist in Management, diploma with honors, 2009

Bachelor’s degree with honors in Management, 2008

 

Relevant Skills

Languages: English – fluent; Italian - initial level, Russian – native.

PC skills: Mind Map, Corel Draw - advanced level, Illustrator - initial level, Adobe Photoshop - initial level,

Adobe Premiere - initial level.

Class "В" driver license.

 

Experience

August 2019 - April 2020

"Producti XXII veka", LLC, Moscow, Russia

Production of superfood and healthy food (https://www.p22v.ru)

Deputy Marketing Director

Responsibility

  • Develop new brands and rebranding of the existing one.

  • Develop packaging design.

  • Develop new products.

  • Segmentation, make portraits of target audiene.

  • Develop wholesale and retail sites of the company.

  • Management of lead generation.

  • Develop commercials and presentations for the Sales Department.

  • Copywriting.

  • E-mail marketing.

  • SMM.

  • Webinars.

  • Preparation for exhibitions.

Results: rebranding of  “Producti XXII veka”, creation of new brands “to Me”, “Peruanochka”, “CHIAMOON”, “HAPPINESS”, “Snezhnost”, restarting the company's wholesale website, developing a personal wholesale account, developing a retail online store, restarting social networks companies, preparing the company for participation in the World Food and Prodexpo exhibitions.

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June 2017 - now

"Grandeco Russia", LLC, Moscow, Russia

Production of wallpapers in Belgium (http://grandecolife.ru, http://wallfashion.com/ru, http://grandecoboutique.ru, http://www.grandecogroup.com/ru)

Brand Manager in Russia

Responsibility

  • Translate and adapt texts, marketing materials and company sites from English into Russian.

  • Copywriting.

  • SMM, target advertising.

  • Prepare for exhibitions.

Results: adaptation of 4 company websites for a Russian-speaking audience, preparation of the company for participation in the Mosbuild exhibition.

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May 2018 - now

"Aromatic impressions", Moscow, Russia

Art (https://www.aromagic-event.com) 

Producer

Responsibility

  • Promote the artist's personal brand.

  • Develop Sales system in the corporate segment.

  • Merchandising.

  • E-mail marketing.

  • Organize art parties and events.

Results: creation of a set of sales tools for the Sales system (presentations, booklets, commercials), increase the cost of the artist's art works and their sale, organization of art parties for La Perla brand, merchandising (release of covers, calendars, T-shirts with artist prints), work with CATRICE, essense brands.

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November 2013 - now

Freelance, Moscow, Russia

Marketing, branding, PR

Creative Manager

Responsibility

  • Develop creative marketing concepts.

  • Develop commercial offers.

  • Design of marketing materials.

  • Copywriting.

  • Translation of texts from English into Russian and from Russian into English.

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November 2017 - now

"Kofe Prime", LLC, Moscow, Russia

Production of coffee, distribution of coffee machines (http://amado.ru, http://www.schaerer.ru)

Marketing Manager (in a single person)

Responsibility

  • Develop of new packaging.

  • Assortment management.

  • Develop new site of the company.

  • Develop commercials and presentations for the Sales Department.

  • Develop a complex of polygraphy, advertising banners and training materials.

  • Copywriting.

  • E-mail marketing.

  • SMM.

  • Video production for the Youtube-channel.

  • Prepare the company for exhibitions

  • Organize entertainment and advertising brand promotions, speeches and presentations of experts of the company, excursions to production area, capping.

Results:  rebranding, development and launch of new packaging, optimization of product lines, creation of the AMADO coffee club, development and launch the customer loyalty program in B2B segment, launch of the e-mail marketing, creation of a set of sales tools (presentations, booklets, demonstration materials), preparing the company for participation in the PIR exhibition, Gastreet festival, etc.​

​

March 2017 - August 2017

"Delightful Season", LLC, Moscow, Russia

Production of nuts, seeds, dried fruits (http://de-se.org/)

Head of Marketing Department

Responsibility

  • Develop a strategy for the portfolio of brands.

  • Design packages.

  • Develop the assortment.

  • Develop commercials and presentations for the Sales Department.

  • Develop a complex of polygraphy, POS-materials.

  • Develop a co-branding program.

  • Media planning.

  • SMM, cooperation with bloggers.

  • Prepare the company for exhibitions.

Results: release of the "Royal Dates" by brand "Delight Season", redesign of the packaging of the "Senechka" brand, launch of new products by "Senechka" brand, development of own traiding marks for chains, production of the advertising video "Senechka" and its placement on regional TV.

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September 2015 - February 2017

Department of Distance Learning UNIC, Moscow, Russia

University (http://unic.edu.ru/)

Lecturer

Responsibility

  • Teach self-developed courses: "Organization of press events," "Initiation of publications", “Work with bloggers and the community”.

Results: graduated 2 groups of students.

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February 2016 - October 2016

Smarterra, Moscow, Russia

The vendor of gadgets and accessories for mobile phones (http://smarterra.ru/)

PR Director

Responsibility

  • Develop and implement a strategy to promote product groups.

  • Design packages.

  • Initiate publications in the media.

  • Write product reviews in the Internet, work with negative reviews.

  • Copywriting.

  • SMM.

  • Organize entertainment and advertising brand promotions.

  • Develop co-branding program.

Results: initiated 20 publications and reports on a barter basis, promo action with the network of cinemas Mori Cinema, shot a commercial on a barter basis, product placement, launched 20 new products packaging, held 10 events with demonstrations of products.

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June 2016 – February 2016

Ltd. “31 VEK”, Moscow, Russia

Retail, wholesale, online shopping of gifts and souvenirs, repellents (http://31vek.com/, http://eco-sniper.ru/) 

Head of Marketing Department

Responsibility

  • Develop and implement a plan of marketing activities for 2 online stores, retail outlets and a wholesale.

  • Work with assortment, management of the illiquid products

  • Develop and implement programs to stimulate sales.

  • Media planning.

  • Write product reviews in the Internet, work with negative reviews.

  • Create commercials for wholesale.

  • Design marketing materials.

  • Copywriting.

  • E-mail marketing.

  • SMM.

  • Video production for 2 Youtube-channels.

Results: launched promo actions on monthly basis, launched the e-mail service, shot video advertising and made videos for the Youtube-channel.

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October 2014 - March 2015

Federal State Unitary Enterprise "NAMI", Moscow, Russia

"Central Scientific Research Automobile and Engine Institute" (http://nami.ru/en/)

Head of Corporate Communications

Responsibility

  • Organize, plan and coordinate the work or department.

  • Create and maintain the brand of the company.

  • Develop, implement and improve the corporate identity and corporate culture.

  • Coordinate the development and production of branded products.

  • Organize and carry out the activities of the company and ensure company’s participation in different conferences, exhibitions etc

  • Coordinate and develop company’s archives and libraries.

Results: created a brand-book.

 

January 2014 - September 2014

Ltd. “MSC-Project”, Moscow, Russia - equipment installation on transport (http://www.vision-world.ru/, http://msc-lab.ru/)

Brand Manager

Responsibility

  • Create a new brand - Vision World (online monitoring system), develop strategy & mix of marketing activities.

  • Develop positioning of the brand, create corporate style & design for Vision World, design all marketing materials.

  • Develop a new website (structure, visualization, design basics).

  • Develop an affiliate program, create commercials.

  • Develop a loyalty program.

  • Copywriting.

  • E-mail marketing.

  • SMM.

  • Develop marketing strategy and a new corporate identity for the main company’s business.

Results: start-up and full support of the project Vision World.

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May 2013 - October 2013         

Ltd. “Altera Pars”, Samara, Russia - a group of companies with different lines of business such as insurance, real estate, tourism, private club, online magazine, media agency, event, social projects (http://alterapars1.ru/)

Brand Manager

Responsibility

  • Coordinate development and expansion of Altera Pars brand.

  • Organize advertising campaigns for all companies of the group - outdoor and indoor advertising, direct marketing, online advertising, sms-service,               e-mail campaigns etc.

  • Create and actualize PR/media plans.

  • Budgeting.

  • Create advertising campaigns for external clients of media agency.

Results: organized in a limit of time an Open Cup Samara region on the jetski & Donor Day; created advertising campaigns for wine boutique "Pomeste" & brokerage "Alpari"; organized of promotional activities for "Altera Pars".

 

June 2012 - May 2013

"FINCA", Samara, Russia - microfinance foundation (http://www.finca.ru/en/)

Marketing Specialist

Responsibility

  • Participate in Brand Validation Project and Client Assessment Project.

  • Plan and organize marketing research (interviews with clients, focus groups).

  • Draft a competitive and SWOT- analysis for FINCA Russia.

  • Prepare and manage all marketing department publications (scripting audio and video clips, develop concepts of events for clients).

  • Design all marketing materials.

Results: held on a project to determine the standards of living of the company's clients; held on a project about evaluation and adjustment of the brand; developed marketing materials and souvenirs.

 

June 2011- May 2012

Ltd. "Elite Perfume", Samara, Russia - household chemicals and cosmetics chain with around 70 stores in Russia (http://7mya.ru/)

Marketing Research Specialist

Responsibility

  • Plan and organize marketing research (interviews with clients, online interviews, Mystery Shopper, Customer satisfaction and loyalty Research, Research logistics branches for further development, internal corporate researches).

  • Develop the mechanics of promo-action.

  • Coordinate and monitor advertising activities of over 70 stores across Russia.

  • Participate in Branding and Positioning Project and Customer’s Segmentation Project.

  • Content management of internal corporate portal and the Company's external website.

  • Participation in the formation of corporate culture, intangible motivation of employees.

Results: implement regularly marketing research "Mystery shopper", "Сustomer satisfaction and loyalty", logistics research.

 

December 2010-May 2011

Ltd. " Luckerta", Samara, Russia - SEO

SEO-specialist

 

June 2010 - November 2010

Ltd. "Shestoe chuvstvo", Samara, Russia - creative bureau

Account Manager

 

November 2009 - July 2010

Individual Entrepreneur - aerodesign

 

September 2009 - March 2010

Ltd. "Avrora", Samara, Russia - advertising agency (http://avrorabtl.ru/) 

Project Coordinator

 

September 2005 - August 2009

Ltd. "Avrora", Samara, Russia - advertising agency (http://avrorabtl.ru/) 

Promoter, Interviewer, Animator, Mystery Shopper

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Key skills and professional knowledge

  • Creating of new brands from 0, rebranding and repositioning of the company.

  • Packaging development.

  • Development of new products, recipes.

  • Digital marketing: site building skills, organizing e-mail newsletters, SMM, working with bloggers.

  • Organization of photo and video filming, script writing.

  • Media planning.

  • Budgeting.

  • Copywriting: writing articles on various topics, press releases.

  • Organization of events.

  • Design work.

  • Team management, work with designers, web-programmers, copywriters.

  • Proficiency in graphic programs: Corel Draw, Illustrator, Adobe Photoshop, Adobe Premiere. The ability to independently create design layouts, edit videos.

 

Personal qualities

High level of energy, able to energize, results-oriented, attentive to details, able and eager to work on multiple tasks simultaneously,

good time management skills.

 

Interests

Latin American dancing, literature, cooking.

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